CERTIFICATE IN INTERNATIONAL BUSINESS

What is this program? — Quick overview (SUNY + NEF model) A Certificate in International Business (non-degree or undergraduate certificate) delivered via a SUNY college in partnership with the National Education Foundation (NEF, USA) is a short, career-oriented credential that delivers practical knowledge and skills required to operate in global markets. Programs run under this model usually combine: Core academic content from SUNY (courses like Principles of International Business, International Marketing, International Trade & Finance, Cross-Cultural Management, Export/Import Operations). NEF’s international delivery and workforce-skill packaging (non-credit modules, skill badges, digital credentials and sometimes Skillsoft course bundles) targeted to employability. NEF has run collaborative training centers and certificate programs with SUNY (e.g., SUNY Potsdam). Typical format: 8–20 weeks (part-time) up to a few months (full-time), modular delivery (online + blended) and a digital badge / certificate on completion. NEF often integrates Skillsoft content and digital badging to augment university modules 2. Who is it for? Recent graduates (BCom, BBA, BBA(Intl), BA Economics), early-career executives, export/import coordinators, entrepreneurs launching export activity, marketing or supply-chain professionals shifting to global roles, and career-changers moving into international trade/commerce.

Core Modules

• A. Core foundation (required)
• Principles of International Business — globalization drivers, trade theories, regional blocs, regulatory environment.
• International Trade & Policy — tariffs, non-tariff barriers, WTO, trade policy analysis.
• Global Economics & Market Analysis — macro & micro factors, exchange rates, country risk analysis.
• Cross-Cultural Management & Negotiation — culture frameworks (Hofstede, GLOBE), negotiation tactics.
• B. Functional modules (pick 2–3)
• 6. International Finance & Trade Finance — FX risk management, letters of credit, export finance.
• 7. Global Supply Chain & Logistics — INCOTERMS, freight, customs compliance, trade documentation.
• 8. International Business Law & Compliance — contracts, dispute resolution, anti-bribery, sanctions screening.
• C. Practical / applied modules
• 9. Export/Import Procedures & Documentation — bills of lading, packing lists, customs declarations.
• 10. International Business Strategy & Market Entry — joint ventures, wholly-owned subsidiaries, franchising.
• 11. Digital Trade & E-Commerce — cross-border e-commerce platforms, payment gateways, digital compliance.
• D. Employability & capstone
• . Soft Skills & Professional Development — negotiation roleplays, cross-cultural communication.
• Industry Certification / Micro-credential add-on — NEF Skillsoft badges, LinkedIn-shareable credential.
• Case Studies & Country Project

Learning Outcomes

• Explain the global trade environment, key institutions (WTO, IMF, regional blocs) and policy levers.
• Analyze market opportunities using country risk, PESTEL and competitive frameworks to recommend entry modes.
• Design an export/import plan including costing, pricing, logistics, and documentation.
• Apply trade-finance instruments (LCs, documentary collections) and FX risk hedging basics.
• Negotiate effectively in cross-cultural contexts and manage multicultural teams.
• Ensure compliance with international trade law, sanctions and customs procedures.
• Use digital trade tools for cross-border sales, payments, and e-commerce scaling.
• Produce a market-entry capstone report and commercial pitch suitable for employers or investors.

Specialization

International Trade & Export-Import Operations , Global Marketing & E-Commerce , International Finance & Trade Finance, Cross-Cultural Management & Global HR, Global Supply Chain & Logistics, International Business Strategy & Emerging Markets